A properly formulated facial cleanser is the base to every skincare regimen.
Depending on your skin type and lifestyle, cleansers can be used once or twice daily.
If cleansing once a day, it is best to do so in the evening to help remove any dirt, debris,
or oil accumulated throughout the day. For the most effective cleanse, gently massage a dime-sized
amount, or one pump worth of product, onto a wet face and neck using a light circular motion.
Rinse thoroughly with warm water and use a towel to pat dry. When drying your skin, a light
patting motion is recommended to avoid any potential irritation that may result from excessive
rubbing.
Facial cleansers are best used in conjunction with toners. After cleansing and drying the skin, apply a small amount of 
facial toner 
to help balance skin’s pH levels. The additional benefit of applying a toner is that these solutions remain on the surface of skin, allowing the exfoliating, decongesting, and soothing ingredients to effectively prime skin for the remainder of your regimen.